Lauren Faulkner serves as the Executive Director of Waller’s Retail, Hospitality, Technology and Advanced Manufacturing teams. In this role she works closely with department chairs and steering committees on all aspects of business development and marketing, including the prioritization and execution of strategic marketing initiatives. Lauren plays a key role in the identification of prospective clients and the development and delivery of pitches and proposals. Additionally, she organizes and executes business development seminars and events, assists attorneys with the development of presentation materials and manages efforts related to industry and professional conferences at which Waller attorneys speak on a wide variety of topics.
Prior to joining Waller, Lauren gained valuable experience as a business development executive with STR, a leading provider of benchmarking tools and data analytics for the hospitality industry. In this role she expanded STR’s client base with hoteliers, hospitality management firms and destination marketing organizations (DMOs).